Peter Mosier

Authentic. Bankable. Creative.

Dynamic Shared Ownership (DSO): A Radical Remake of Corporate Structure

Bayer, led by CEO Bill Anderson, is implementing a new operating model called Dynamic Shared Ownership (DSO) to decentralize decision-making and invigorate innovation with intrapreneur-led micro-businesses. Facing a low market cap and battles from the Monsanto acquisition, Bayer seeks to revitalize through DSO, despite cultural challenges in its traditional German bureaucratic structure. The approach aims to increase agility and could reshape corporate reinvention globally.